Content Marketing

Generate Leads Through Authenticity

Gone are the days of “Buy Now” in-your-face marketing. Start nurturing your audience with content they want, instead of jamming your product down their throats.

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What Is Content Marketing, Anyway?

Content marketing operates off the premise that everyone love to buy, but no one likes to be sold to. Content marketing positions you as an industry authority by generating content that is relevant and informative to your target audience. This keeps your brand in the forefront of their minds, so when the time finally comes to purchase, you don’t have to sell them- they’ll pick you.

Our Approach To Content Marketing

At Scale, before we create content, we dedicate ourselves to understanding who your audience is, and how, when, and where to reach them- at every step of the funnel.  The end result is a highly-effective engagement strategy.

Attract

Engage

Nuture

Retain

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SMM (Social Media Marketing)

Social media marketing, or SMM, is the process of gaining traffic or attention through social media sites, like Facebook, LinkedIn, or Instagram. SMM is a two-part strategy: social media management, which is the process of posting/sharing of unique content, and community management, which is the process interacting/responding to engaged users.

  • Strategic Post Boosting
  • Post Curation
  • Community Management

Blogging

Blogs are not only an essential tool of SEO, it’s an application to bring in recurring visitors to your website who are interested in your company’s products. A well-crafted blog helps to place you as an authority in the minds of your audience. A consistent blogging campaign is an integral part of your nurturing as you prepare a prospect for a sale.

  • Keyword Research
  • Topic Research
  • Professionally Edited
    Social Media Distribution

Email Marketing

Email marketing is exactly what it sounds like. It can be leveraged as modern day direct marketing, or as an integral part of a dynamic nurturing campaign.  While some claim that email marketing is dead, it remains popular because it’s extremely cost effective, while also providing direct line of communication to your audience's coveted inbox.

SMS (Text Message Marketing)

If you want someone to see your message, hit them with a text. With an average open rate of 97% within the first five minutes, SMS marketing is one of the best tools for getting your company’s message in front your audience's eyes. And because of double opt-in requirements, your SMS campaigns typically see some of the highest response rates as well.

Digital marketing isn’t an option, it’s a necessity.

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