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Content marketing operates off the premise that everyone loves to buy, but no one likes to be sold to. Content marketing positions you as an industry authority by generating content that is relevant and informative to your target audience. This keeps your brand in the forefront of their minds, so when the time finally comes to purchase, you don’t have to sell them- they’ll pick you.
At Scale, before we create content, we dedicate ourselves to understanding who your audience is, and how, when, and where to reach them- at every step of the funnel. The end result is a highly-effective engagement strategy.
Social media marketing, or SMM, is the process of gaining traffic or attention through social media sites, like Facebook, LinkedIn, or Instagram. SMM is a two-part strategy: social media management, which is the process of posting/sharing of unique content, and community management, which is the process interacting/responding to engaged users.
Blogs are not only an essential tool of SEO, it’s an application to bring in recurring visitors to your website who are interested in your company’s products. A well-crafted blog helps to place you as an authority in the minds of your audience. A consistent blogging campaign is an integral part of your nurturing as you prepare a prospect for a sale.
Email marketing is exactly what it sounds like. It can be leveraged as modern day direct marketing, or as an integral part of a dynamic nurturing campaign. While some claim that email marketing is dead, it remains popular because it’s extremely cost effective, while also providing direct line of communication to your audience's coveted inbox.
If you want someone to see your message, hit them with a text. With an average open rate of 97% within the first five minutes, SMS marketing is one of the best tools for getting your company’s message in front your audience's eyes. And because of double opt-in requirements, your SMS campaigns typically see some of the highest response rates as well.
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