Digital Advertising

Unfortunately in business, “if you build it, they will come” is simply not reality. Fortunately, the average person spends 35+ hours per week online, making it the ideal place to advertise to them.

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What Is Digital Advertising, Anyway?

Digital advertising is an umbrella term that refers to any marketing media that is displayed digitally. Most commonly, this media is found on webpages and mobile apps. Digital advertising goes by a variety of other names that you may be familiar with. Pay-per-Click (PPC),  Cost-per-Click (CPC), and Search Engine Marketing (SEM), are some of the most common terms.

Our Approach To Digital Advertising

Unlike most companies who offer PPC or ad management services, we take an active approach to managing your ad dollars. While they might sell you conversion rate optimization (CRO) as a separate service- if even at all- it’s the driving force for every campaign we run.

Ideation

Creation

Optimization

Repeat

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Targetability

Why waste your precious ad dollars on prospects that don’t fit into your target audience? Due to the abundance of personal data available online, digital advertising enables us to go beyond basic demographic information, like age and gender, and utilize psychographic information, like personal interests and purchase behaviors.

Optimization

We don't believe in set-it-and-forget-it advertising campaigns.  Our optimization process breaks down each stage of your campaign to determine what is and what is not working. From audience, to ad, to landing page, we're constantly testing, tracking, reviewing, and revising. The end result is increased performance and increased ROI.

Placement / Channels

The format and placement of your ads can vary dramatically depending on your goals, industry type, budget, and a host of other factors. There's search ads, social ads, display ads, native ads, e-commerce ads, retargeting ads, and video ads. Fear not. We'll work with you to craft the perfect campaign for your needs.

Transparency

Our clients are always informed on their ad campaigns with our client portal. Our live analytics platform gives daily statistics on your campaigns, so you can rest easy, knowing where your money is being spent and how it affects your ROI. We meet regularly to cover your campaign’s progress, and brainstorm future plans.

Advertising is 50% art, 50% science, and 50% psychology

Let us show you how we put 150% into every campaign.

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